At HERAURA®, we believe beauty is more than what you see – it’s an expression of confidence, culture, and individuality. Rooted in elegance and sophistication, our brand empowers women through carefully curated ethnic wear, contemporary fashion, and handcrafted jewelry that celebrates both tradition and modernity.

Whether dressing for a celebration or expressing your everyday style, HERAURA® is your destination for quality, beauty, and effortless grace.

HERAURA® is a registered trademark of SVHP LifeStyle Corporation.

Our Story

HERAURA® was born from the vision of a passionate wife-and-husband duo, united by a dream to blend timeless tradition with modern luxury. Their goal was simple: to create a brand where fashion and jewelry celebrate confidence, elegance, and individuality.

They understood that clothing and jewelry are deeply personal – each piece tells a story, reflects your unique personality, and enhances the aura every woman carries.

HERAURA® brings thoughtfully designed ethnic and Indo-western apparel that is both elegant and wearable. Complementing this is SHAURYA – The Jewel of Royalty®, a premium handcrafted jewelry line. Inspired by cultural heritage, SHAURYA features exquisite necklaces, earrings, mangalsutras, and festive sets, each crafted by skilled artisans to reflect royal charm and timeless artistry.

Together, HERAURA® and SHAURYA – The Jewel of Royalty® offer a seamless shopping experience, where clothing and jewelry come together to help you feel radiant, empowered, and beautifully you – inside and out.

HERAURA® and SHAURYA – The Jewel of Royalty® both are registered trademarks of SVHP LifeStyle Corporation.

Our Mission

We are committed to delivering premium, high-quality products that combine authentic craftsmanship, thoughtful design, and cultural elegance. From intricately stitched outfits to heirloom-inspired jewelry, every piece at HERAURA® is designed to celebrate femininity, heritage, and modern sophistication.

Why HERAURA®?

• Authenticity & Craftsmanship – We source the finest fabrics and partner with skilled artisans in India to ensure every product is rich in detail and quality.

• Affordable Luxury – Elegance should be within reach. Our designs offer style and substance at accessible prices.

• Designed for Every Woman – From weddings and festive gatherings to casual days out, HERAURA® empowers you to express your individuality.

A Brand with Purpose

HERAURA® and SHAURYA – The Jewel of Royalty® are proudly owned by SVHP LifeStyle Corporation, a Canada-based company founded on the values of Style, Value, Heritage, and Purpose.

HERAURA® and SHAURYA – The Jewel of Royalty® both are registered trademarks of SVHP LifeStyle Corporation.

Through our brands, we are committed to:

• Supporting ethical sourcing and local craftsmanship

• Creating opportunities through partnerships in India and Canada

• Building a platform where culture meets confidence

• Participating in community events that celebrate diversity and beauty

Our Commitment

We stand for more than fashion. We stand for a movement – a movement toward embracing the aura of every woman, her heritage, her strength, and her story.

Welcome to HERAURA® – Empowering Beauty, Inside and Out.
Your journey to timeless elegance starts here.